Toyota SURE concept was officially introduced by Toyota Lanka in 2019 and was launched in the Wattala Branch. Today, it has expanded with its second new showroom at Ratmalana, bringing certified Japan Domestic (JDM) Toyota vehicles through a carefully selected, inspected, and fully certified mobility experience. Designed to make quality, reliable, and durable vehicles more accessible, Toyota SURE reinforces Toyota Lanka’s commitment, as the Authorized Toyota Distributor in Sri Lanka, to providing trustworthy vehicle ownership solutions across the island.
The third phase of this expansion was marked at the Toyota Lanka Kandy facility in Ambatenne, extending Toyota SURE Certified Japan Domestic Vehicle offerings to customers in the Central Province and bringing greater assurance and convenience closer to home.
Toyotsu Auto RUSH is the flagship multi-brand offering of other makes and models of vehicles under Toyota Lanka’s mobility solutions, catering to a wider and more diverse customer base seeking top-quality multi-brand vehicles with a warranty and after-sales service guarantee.
Today, Toyota Lanka utilizes its synthesized product augmentation strategy by bringing these two distinctive market segments under one roof, creating a wider and more comprehensive buying experience backed by spare parts and after-sales services, thereby enhancing overall customer convenience and trust. Through this combined synthesis, Toyotsu Auto RUSH, operated by Toyotsu Lanka (Pvt) Ltd (a subsidiary of Toyota Lanka (Pvt) Ltd), offers a carefully selected range of multi-brand vehicles that undergo stringent pre-delivery inspections and quality checks. Together, these offerings provide customers with greater choice, transparency, and peace of mind in one trusted location.
Each vehicle displayed at the Certified Mobility Facilities undergoes an extensive evaluation process prior to being released to the market. This includes a comprehensive Pre-Delivery Inspection (PDI), verification of genuine mileage, confirmation of accident- and flood-free condition, proper valuation, and settlement of all applicable taxes.
Toyota SURE vehicles are further supported by being carefully selected from a Toyota subsidiary, along with specified warranty terms and manufacturer recall assistance services exclusively facilitated by the Authorized Distributor. This ensures complete confidence from the very beginning of the ownership journey.
Commenting on the expansion, Mr. Manohara Athukorala, Managing Director & CEO of Toyota Lanka Group, stated, “We believe trust, quality, and reliability must be embedded in every stage of the vehicle ownership journey. Our commitment is to cater to the diverse mobility needs of our customers. ‘Mobility for all’ is more than our global vision; it reflects our dedication to delivering mobility solutions for everyone. Through Toyota SURE and Toyotsu Auto RUSH, we provide both Toyota and multi-brand vehicle options, backed by certified peace of mind and the long-standing trust of Toyota Lanka Group, our islandwide network of over 20 branches, and comprehensive after-sales support, including Pit & Drive by Toyotsu Lanka.”
Mr. Athukorala further emphasized that the Group’s LIFE philosophy of Loyalty, Integrity, Fairness, and Ethics guides every decision and customer interaction. These values form the foundation of Toyota Lanka Group’s commitment to building enduring relationships based on trust and transparency by delivering mobility solutions with peace of mind and lifelong support, rather than focusing on short-term transactions.
The opening ceremonies of each facility were graced by distinguished Japanese delegates Mr. Hiroshi Yoshihashi, General Manager of Toyota Tsusho Asia Pacific; Mr. Jerryco Nordan, Group Leader, Mobility Division of Toyota Tsusho Asia Pacific; and Mr. Naotaka Takeda, Head of Value Chain and Mobility Solutions at Toyota Lanka, along with members of the top management of Toyota Lanka, long-standing partners, and key stakeholders, reflecting a shared vision of delivering evolving mobility solutions that meet changing customer needs.
The launch of the Ratmalana and Kandy Certified Mobility Facilities represents more than the expansion of showroom presence. It signifies Toyota Lanka Group’s continued commitment to making trusted mobility solutions accessible to both individual and corporate customers across the nation. Be Sure! Buy Auto Rush!
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