Sri Lanka is making a major push to win the hearts of travellers worldwide by bringing some of the world’s top social media influencers to the island for a 12-day content tour.
From July 6 to 17, leading creators from Australia and Indonesia will travel across Sri Lanka, capturing its stunning beaches, misty mountains, wildlife, ancient heritage, delicious cuisine and unforgettable experiences for millions of followers around the globe.
Among the biggest names is Ondreaz Lopez, who commands an audience of more than 22 million followers across Instagram and TikTok. He will be joined by Australian creators AlecGolinger, Jessica Stevens, Ben Mackay, Maddison Lambert, Shannon Thomson and Olivia Jade Thomson, along with Indonesian travel creator Masniari Rizky Putri Pasaribu.
Their journey will take them through some of Sri Lanka’s most breathtaking destinations, including Negombo, Dambulla, Pasikudah, Kandy, Nuwara Eliya, Ella, Yala, Galle and Colombo, where they’ll create engaging travel, lifestyle and cultural content for audiences worldwide.
The initiative, organised by the Sri Lanka Tourism Promotion Bureau (SLTPB) under the Ministry of Foreign Affairs, Foreign Employment and Tourism, is part of the country’s digital tourism strategy to inspire more international visitors through authentic storytelling.
With millions expected to see the campaign across social media, Sri Lanka is hoping this global influencer tour will put the island firmly on the travel bucket list of visitors around the world.
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