Genelle, Sri Lanka’s premium ladies’ footwear brand recognized for its handcrafted quality and refined design ethos, officially launched its website and e-commerce platform, www.genelle.lk, at a ceremonial event held at its Flagship Store on Isipathana Mawatha, Colombo 05.
Built on a foundation of craftsmanship, comfort, and contemporary elegance, Genelle has evolved into a trusted lifestyle footwear brand catering to a discerning clientele. Each pair is meticulously handcrafted by skilled artisans, reflecting the brand’s continued commitment to quality, durability, and timeless design.
Genelle currently operates retail outlets at Mount Lavinia, Horton Place, and One Galle Face Mall, in addition to its Flagship Store at Isipathana Mawatha. These strategically located outlets have enabled the brand to establish a strong presence in key urban markets while delivering a consistent premium retail experience. The launch of the e-commerce platform marks a significant strategic milestone in Genelle’s omnichannel journey, extending the brand’s reach beyond physical retail. It also fulfils the needs of customers residing outside major city centres, allowing them to shop their preferred styles online and receive their selections delivered directly to their doorstep.
Mr. Sheran Wickremesekara and Mrs. Damaris Wickremesekara marked the official launch of the Genelle website
The website was ceremonially unveiled by Managing Director Sheran Wickreemasekera, who highlighted that the platform addresses a long-standing company requirement. He noted that the initiative allows Genelle to serve customers with greater flexibility and convenience while bringing handcrafted elegance closer to both local and international markets.
Addressing the gathering, Jayanga Prasadini, General Manager – Sales & Marketing, emphasized that www.genelle.lk is a fully integrated e-commerce platform developed to global digital commerce standards. She added that the launch reinforces Genelle’s customer-centric approach while strengthening its omnichannel framework, enhancing market accessibility, and enabling scalable engagement with customers through a digitally enabled retail ecosystem.
Jayanga Prasadini, General Manager – Sales & Marketing, Genelle addressing the gathering
Source: Ada Derana Biz
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