NOLIMIT, Sri Lanka’s leading Fashion Retail Brand, is proud to announce the grand opening of its 28th store in the heart of Jaffna, a city celebrated for its distinct Northern identity, deep-rooted traditions, and a culture shaped by heritage, learning, and close-knit community life. From its vibrant marketplaces and cuisine to its arts, crafts, and enduring spirit of enterprise, Jaffna stands apart as one of Sri Lanka’s most culturally significant and fast-evolving urban centers. Reflecting this character, NOLIMIT’s newest store in Jaffna is designed to complement the city’s modern aspirations while offering residents and visitors a more elevated, family-friendly shopping experience.
This milestone further solidifies the brand’s commitment to providing Sri Lankans with an unparalleled shopping experience while continuing its expansion across the island and beyond.
The new store, located within Jaffna town’s main commercial precinct, offers a wide selection of menswear, womenswear and kids wear, alongside shoes and accessories, as well as Homeware, toys, Travel & Luggage and cosmetics, bringing a complete lifestyle retail experience under one roof. The Jaffna store spans four stories, offering customers a convenient, affordable, and family-friendly shopping environment with ample parking and easy access. Customers can explore a broader and more diverse product range curated to reflect both global fashion trends and local preferences.
Founded in 1992, NOLIMIT has grown into the largest Fashion Retail Chain in Sri Lanka with a strong presence across the island. It has also expanded internationally with four stores in the UAE. Known for its customer-centric approach and award-winning service, NOLIMIT has established itself as a leader in Sri Lanka’s fashion retail sector, consistently setting new benchmarks in service excellence and fashion trends.
Mr. Hafiz Mubarack, Managing Director, NOLIMIT, said: “Jaffna is one of Sri Lanka’s most important cities, rich in culture, enterprise, and potential, and we see it as a key growth hub in the country’s next phase of economic and social progress. With our 28th store, we are proud to invest in Jaffna’s future by bringing a modern, world-class retail experience that matches the city’s evolving aspirations, while making quality, trend-forward fashion more accessible to families across the region.”
Mr. Raneez Sheriff, Assistant General Manager, NOLIMIT, added: “In the coming years, Jaffna is well-positioned to evolve into a stronger commercial hub and a rapidly evolving consumer landscape. Strategically, our expansion focuses on reaching Potential markets and ensuring that NOLIMIT becomes the country’s most widely loved fashion retail chain, accessible to customers in every part of Sri Lanka. Jaffna has always been an important part of our long-term growth plans, and this store opening reflects our commitment to being a truly national brand that connects with communities’ island-wide, while delivering an affordable, high-quality retail experience that matches the city’s momentum and aspirations.”
The store’s design incorporates international trends, creating a modern, stylish environment that invites customers to explore the latest fashion collections in a welcoming atmosphere. With a focus on customer satisfaction and convenience, NOLIMIT continues to lead the charge in transforming Sri Lanka’s retail landscape.
As part of its expansion strategy, NOLIMIT aims to open additional stores across Sri Lanka in the coming months, reinforcing its position as a market leader in the fashion retail industry. The Jaffna store serves as a testament to NOLIMIT’s ongoing growth and its commitment to bringing world-class fashion to every corner of the country.
Source : Ada Derana
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