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Diva unleashes its newest variant, Diva Fresh Araliya

Diva, has always looked to create products with an authentic local flavor, especially in terms of fragrance. The newly introduced Diva Fresh Araliya detergent is no different. Diva Fresh Araliya comes with a one-of-a-kind authentic Sri Lankan fragrance and is manufactured to give clothes a superior freshness and cleanliness. All Diva Fresh products are manufactured using modern-technology and are infused with long-lasting fragrances.

Diva, the flagship laundry brand of Hemas Consumer Brands, was launched in 2003 as a holistic solution to every household’s laundry needs. It is a truly Sri Lankan brand that understands the tediousness of washing clothes. To date, Diva continues to create laundry solutions for the local household, and the launch of Diva Fresh Araliya is a testament to this commitment.

The 3-in-1 action in Diva Fresh is infused with Perfume Magic, which provides superior fragrance; while the Fibre Clean Technology; and Optical Brighteners offers greater cleaning and brightness to clothes. The other variants in the Diva Fresh family include Rose, Sepalika, Jasmine, Purple Lotus & Lavender, which provides a unique fragrance paired with Lime. Diva Fresh Araliya is available island-wide in 1 kg packs and can also be purchased online at the Hemas E-store (https://hemasestore.com/brand/diva/). 

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About Hemas Consumer

Hemas Consumer Brands, the leading Sri Lankan manufacturer of Home and Personal Care products, has won consumer hearts over the years through strong purpose-led brands and progressive sustainability practices. Hemas Consumer Brands strive to bring healthful living and personal care solutions to life through its portfolio of world-class products. They have garnered acclaim for creating superior Market-leading and Award-winning products by uncovering local insights which are nourished by growth-inspired innovative teams. They touch the lives of the communities around the island by creating meaningful offerings, cultivating trusted partnerships, and championing a more environmentally friendly inclusive world.

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